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Customer, Buying Behaviour

Understand Customer’s Buying Behaviour

You should apply a differential approach to understand the customer purchase behaviour. The buying nature is influenced by the following aspects of the customer:- Age Gender Profession Family Man Maturity Accordingly their category of purchase category differs - Fashion Apparels (Clothing, Footwear, belts, wallets, and watches) - Home Décor (Curtains, - Home Utilities (Bath Mat, - Kitchen Items - Large Appliances/Electronics - Mobiles - Books - Eco friendly - Groceries - Plants Also check whether he/she make online purchases. How often do they make online purchases So you should try to understand the customer’s buying behavior before you introduce an offer

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